Crawl and log diagnosis
Indexability, render paths, duplication, redirects and bot behaviour reviewed against page purpose.
Service 02 / Qualified search demand
Turn technical search visibility into a route to pipeline.
We fix indexation, performance and architecture first, then build authority around the category, comparison and implementation queries that precede a software purchase.
Primary controlOrganic pipeline
The Pressure02 / 06
More indexed pages can create less search visibility.
Product sites accumulate parameter routes, thin integration pages, orphaned resources and JavaScript dependencies faster than search engines can assign value. Publishing another article into that structure increases noise. We trace crawl behaviour, internal authority and buyer intent together so engineering effort goes to the defects that suppress commercially relevant pages.
What We Build
A working system, not a recommendation deck.
Performance remediation
Core Web Vitals defects translated into an engineering queue with impact and implementation context.
Structured data layer
Product, SoftwareApplication, Article, FAQ and organisation schema implemented where evidence supports it.
Intent architecture
Category, use-case, comparison and technical education routes connected through purposeful internal links.
Delivery Sequence
Evidence enters before production starts.
Every stage has a decision gate. Work moves forward when the preceding evidence is strong enough—not because a calendar says the phase is complete.
- 01
Discover
Crawl the site, inspect templates, sample logs and reconcile indexed URLs.
- 02
Prioritise
Score defects by affected demand, revenue proximity and implementation effort.
- 03
Implement
Ship technical fixes with developers rather than handing over an unactioned audit.
- 04
Compound
Expand topic coverage only after authority can flow to the pages that matter.
Operating Controls
What governs the work.
Demand metricNon-brand qualified clicks
Commercial gateOrganic-sourced pipeline
Review cadenceMonthly technical release
Strong fit
This engagement is useful when:
- Important pages are excluded, duplicated or slow.
- Traffic grows but commercial landing pages remain invisible.
- SEO recommendations repeatedly stall with engineering.
Poor fit
It is not the right model when:
- You only want a bulk backlink package.
- Content must be published without technical access.
- Rankings are the only outcome the business will measure.
Start with Evidence