Commercial metrics first
Channel metrics diagnose performance; they do not define success. The reporting hierarchy starts with pipeline, acquisition cost, payback and revenue contribution.
MARKETINGAN S.L. is an IT marketing and web development company based in Sevilla, Spain. We connect acquisition, technical SEO, analytics, brand and web delivery around one operating model: measurable demand, qualified pipeline and digital assets the client owns.
Built for complex B2B buying cycles
When different suppliers own paid media, SEO, analytics and development, every hand-off creates a blind spot. Campaign teams blame the landing page. Developers blame the brief. Reporting arrives after the budget decision has already been made.
We remove those seams. Strategy, implementation and measurement sit inside the same workstream, with priorities ranked by commercial impact rather than departmental preference.
Clear ownership, evidence before opinion and digital infrastructure that remains useful after the engagement ends.
Channel metrics diagnose performance; they do not define success. The reporting hierarchy starts with pipeline, acquisition cost, payback and revenue contribution.
A recommendation has no value until the campaign, page, schema or tracking change is live. Every strategic decision is tied to an executable delivery path.
Budgets and conversion paths are reviewed against fresh evidence. Underperforming work is corrected while the data is still actionable, not explained away at quarter-end.
Accounts, source files, tracking documentation and operating knowledge remain accessible to the client. Sustainable infrastructure should not depend on vendor lock-in.
MARKETINGAN S.L. operates from Coria del Río in the province of Sevilla. Our work is structured for B2B software and technology companies selling across Spain and the wider European market, where language, regulation and longer buying committees shape the route to revenue.
We communicate directly, document decisions and keep delivery visible. Clients know what is being changed, why it is being changed and which evidence will determine the next move.
Share your domain, current channel mix and the commercial metric under pressure. We will identify where acquisition, search, conversion or measurement is breaking the chain.
A written scope follows before any engagement begins.